Semalt: 3 Tips on How to Use Keywords - A Guide for Beginners
When you think of SEO, the first thing that comes to mind is keywords.
However, knowing their motive, how to use them, and what not to do is an important aspect of creating amazing content that is well-optimized for search engines.
Since keywords translate to the total number of users looking for a particular product or information, as a writer, your article should appeal to those users and meet their need.
But how do you gain visibility for your great material?
Let Semalt begin with customer purpose or query intent.
1. Query Intent
Having an idea of your audience?s intention is very critical as it determines whether they will connect with your material and keep reading or worse, abandon it.
There are three categories of query intent:
We will focus on transactional and informational since they are the two that need content creation.
Informational query as the name suggests refers to someone looking for specific information while transactional indicates a specific action one wants to take.
These actions vary from buying a product, downloading software or music, and so on.
Seek to understand whether your intended customer is looking for information or a product.
2. Keyword Disposition
Although Google has shifted its focus more on providing valuable information to users and not ranking content based on keywords only, they still remain an integral part of SEO.
Search engines still use them to find out what an article is about.
The best way to disperse keywords would be first in your title, as this lets search engines know what your article is about. Include it in the first 50 characters of your title.
Second, make them a part of your subtitles and finally, distribute them evenly throughout your article. Don?t overdo it.
Make sure your work reads smoothly.
Remember, your aim is to build an audience.
This way you will keep your customers coming back for more.
Two things to keep in mind here, useful information and optimization.
3. Keyword Density
One of the most common mistakes is excessive use of keywords. This is known as stuffing.
Google frowns upon keyword stuffing and marks it as spam, or offers penalties for it. In worse scenarios, sites are banned.
If you are a writer, the last thing you want is to have your customer penalized due to an article you wrote.
How will you know if you are overdoing it? Well, 1-3% is the recommended density advised by Semalt experts.
There are many online tools you can use to automatically calculate this.
Your mission is to produce quality work that ranks well and engages people. You don?t want all your effort to go down the drain.
Focus more on giving information by Semalt manager and you will get real success.